Marketing
You Don't Have a Marketing Problem
I spent a week being the lead every dealer says they need. Twelve calls, two bookings, and a clear look at where the money actually leaks.
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Marketing
An Inch Wide, A Mile Deep
I spread my marketing across the whole valley for years and lost most of those bets. A friend who built his entire business inside one neighborhood showed me what I'd been missing.
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Sales
Unique and Meaningful
A week running appointments in a struggling California territory broke every sales record on the team. The flight home kicked off years of work on what most dealers' salespeople are missing.
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Playbook
What Happens When You Actually Train Your Sales Team
We went from occasional training to three structured sessions a week. In 90 days, four of seven reps made massive jumps. Two more improved. One didn’t.
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Leadership
How I Learned to Spot an A Player
For years I made bad hires and promoted the wrong people. Here’s the test I didn’t know I was running, and the person who taught it to me.
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