AERIS Story
1. How Most of Us Got Here
I never grew up wanting to be in the window covering industry. Almost nobody did. Here’s how most of us actually got here, and what nobody teaches you when you cross the threshold.
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AERIS Story
2. How I Ran a Blind Business Blind
I spent years building a window covering company without understanding the math underneath it. Two unlocks finally changed everything, and one of them came from a conference where I was the only blind guy in the room.
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AERIS Story
3. The Industry Math Problem
Our industry lets the supplier set our retail prices, then discounts from there, then absorbs shipping and install on top of it. The math was never going to work, and most of us were never shown why.
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AERIS Story
4. Pushing the Boulder
Once I saw the math problem, I knew I had to take apart almost everything I had built. It went on for two years. It was the hardest stretch of my career. And by the end of it, I learned that raising prices alone was never going to be enough.
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AERIS Story
5. A Crushing Blow
Two years of pricing work had done all it could. Then I learned the supply chain I had to change was locked by my biggest customer.
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AERIS Story
6. No Clean Exit
Once I knew I had to leave the box store, I had to figure out how. There were two options. Both of them were going to hurt people who didn’t deserve it.
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