The Program
The AERIS Profit System, with a product line designed to support it. We're built to be the most profitable line in your lineup. Here's what the program looks like, who it's for, and how we work together.
What we offer
The full version of what AERIS offers a dealer lives across the four pillar pages. Each one covers a different part of the picture in depth. Here's the short version.
Pillar 1
Exclusive Line
Protected territory so you can charge what your work is worth.
You won't be undercut by a second AERIS dealer in your market or by a direct-to-consumer channel.
Read the Exclusive Line overview →
Pillar 2
Premium Branding
Brand work that lifts every dealer who carries it.
When the product line is beautiful and the sampling is premium, the customer's price expectation is set before you ever quote anything.
Read the Premium Branding overview →
Pillar 3
Product Innovation
A product that's actually better.
The product is engineered to deliver something the customer can actually feel, not something that only shows up on a spec sheet.
Read the Product Innovation overview →
Pillar 4
Operational Simplicity
A product line built to eliminate operational friction.
One spec per fabric. Built into the systems your team already uses. A real person who knows you.
Read the Operational Simplicity overview →
How we work together
Here’s the honest version, because it’s worth saying out loud.
Whether you're an established operator adding AERIS as a premium line, or a newer operator building your business around AERIS from the start, the partnership model is the same.
We can’t force anyone to grow. We don’t own your business, and you don’t own ours. What we can do is commit to a few things, and ask a few things in return.
From us: we won’t undercut you, we won’t bring in a second dealer to quietly replace a first, and we won’t make moves in your market without talking to you first. If a market has room to expand beyond what one dealer can cover, we start that conversation with you, not around you. You get first look at growth in the territory you’re already working. We give you room and the resources to expand into it.
From you: we expect AERIS to be a real part of your business, not a placeholder. Not a sample book that sits on a shelf. Not a product you pull out once a quarter to see if a customer bites. Dealers who are genuinely building with us get the upside of that partnership. Dealers who aren’t engaged will eventually hear from us about whether the fit still makes sense.
We also expect growth. Not on a contract timeline, because you own your business and we don’t dictate your pace. But the best partnerships in this network are with dealers who see AERIS as a line they’re actively growing, not one they’re parking. If you’re leaning in, we’ll lean in with you. If you’ve flattened and stopped engaging, we’ll have the honest conversation about whether the fit is still right.
That’s how we think about it. No fine print, no promises we can’t keep, no games. Just a commitment to behave like partners and a clear expectation that you’ll do the same.
Who qualifies
The dealers we bring into the network all share a few things in common. Here are the four we hold to.
This is your livelihood.
We work with operators who are committed to building a real business here. Not a side hustle. Not a part-time supplement to another income. Whether you've been at this for twenty-five years or you're stepping out of an employee role to start your own shop, the question is the same. Is this what you're doing with your career?
Industry experience.
We don't require a long track record. We do require real experience inside the industry. Either you've been running a business in this trade, or you've spent years inside it as an installer, designer, sales rep, or similar role and you're building your own operation now. We're looking at the operator the way you'd evaluate a strong new hire. The instincts have to be there. The execution comes with reps.
An independent, owner-operated business.
We don't sell through box stores, online-only retailers, franchise systems, or national chains. Those channels operate on a different model than the one we're building, and they create price pressure that works against the independent dealer relationships we want to protect.
A reputation, references, or people who'll vouch for you.
You don't need to be the biggest dealer in your market. You do need to be someone people will speak well of. That can be reviews from your own customers, if you've been at this long enough to have them. It can be references from former employers, crews you've worked with, or the person selling you a business. Whatever it is, it should give us confidence that you operate the way we operate.
How it works
Submit your application. It takes less than five minutes and tells us the basics of your business.
If we both think there’s something worth exploring, we schedule a discovery call. Usually around 90 minutes, after both sides have done some homework.
The discovery call is rarely the last one. We run this process like hiring a leadership-level team member. Multiple conversations. Real evaluation on both sides.
When we both decide it's a fit, we confirm your territory and send your welcome package. Sample books, spec materials, and access to the people on our team you'll be working with.
Most new dealers place their first order within 30 days of getting started. What starts as your first order becomes the relationship we build from here.