The Program
Here’s what we offer, who it’s for, and how we work together.
What’s in it for you
Before we get into who qualifies or how the process works, here’s what the program actually delivers.
We won’t undercut you with a direct-to-consumer channel, we won’t drop a second dealer behind your back, and we won’t sell around you. If there’s room to expand in a market where you’re already working with us, that conversation starts with you. We also don’t operate in Arizona or Nevada at all, because our founder’s retail business is there, and your supplier should never be your competitor.
Every fabric in a sample book runs on the same spec. No 65 pages of exceptions. The ordering process is designed to be the easiest line your office handles, not the hardest. Lead times are reliable because the relationships upstream are dialed in.
You’re not buying a static catalog. When something doesn’t work in the field, our engineering team rebuilds it. When you tell us something isn’t right, it goes to someone who can actually do something about it.
You work with us, not a call center. When you have a question, you’ll know who to call and they’ll know your name. We keep the team intentionally lean so the people making decisions are the same people picking up the phone.
Who qualifies
Everyone we bring into the network reflects what we’ve built. Here are the requirements we hold to, plainly.
At least one year in business
We want operators who’ve been through a full cycle and have a reputation to point to.
At least $650,000 in annual sales
This isn’t about making you prove you’re big. It’s about making sure you have the operational footing to add a new line without it breaking you.
An independent, owner-operated business
We don’t sell through box stores, online-only retailers, franchise systems, or national chains. Those channels create price-driven competition that devalues both the product and the dealers who represent it. That’s not what we’re building.
A reputation you’ve earned
You don’t need to be the biggest dealer in your market. You do need to be a dealer other people in your market respect.
How we work together
Here’s the honest version, because it’s worth saying out loud.
We can’t force anyone to grow. We don’t own your business, and you don’t own ours. What we can do is commit to a few things, and ask a few things in return.
From us: we won’t undercut you, we won’t bring in a second dealer to quietly replace a first, and we won’t make moves in your market without talking to you first. If a market has room to expand beyond what one dealer can cover, we start that conversation with you, not around you. You get first look at growth in the territory you’re already working. We give you room and the resources to expand into it.
From you: we expect AERIS to be a real part of your business, not a placeholder. Not a sample book that sits on a shelf. Not a product you pull out once a quarter to see if a customer bites. Dealers who are genuinely building with us get the upside of that partnership. Dealers who aren’t engaged will eventually hear from us about whether the fit still makes sense.
We also expect growth. Not on a contract timeline, because you own your business and we don’t dictate your pace. But the best partnerships in this network are with dealers who see AERIS as a line they’re actively growing, not one they’re parking. If you’re leaning in, we’ll lean in with you. If you’ve flattened and stopped engaging, we’ll have the honest conversation about whether the fit is still right.
That’s how we think about it. No fine print, no promises we can’t keep, no games. Just a commitment to behave like partners and a clear expectation that you’ll do the same.
How it works
Submit your application. It takes less than five minutes and tells us the basics of your business.
If we both think there’s something worth exploring, we schedule a discovery call. Usually around 90 minutes, after both sides have done some homework.
The discovery call is rarely the last one. We run this process like hiring a leadership-level team member. Multiple conversations. Real mutual evaluation.
When both sides are aligned, we confirm your territory and send your welcome package. Sample books, spec materials, and access to the people on our team you’ll be working with.
Most new dealers place their first order within 30 days of onboarding. What starts as your first order becomes the relationship we build from here.