AERIS Story
1. How Most of Us Got Here
I never grew up wanting to be in the window covering industry. Almost nobody did. Here’s how most of us actually got here, and what nobody teaches you when you cross the threshold.
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The story of how I built and rebuilt my company over twenty-five years.
AERIS Story
2. How I Ran a Blind Business Blind
I spent years building a window covering company without understanding the math underneath it. Two unlocks finally changed everything, and one of them came from a conference where I was the only blind guy in the room.
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AERIS Story
3. The Industry Math Problem
Our industry lets the supplier set our retail prices, then discounts from there, then absorbs shipping and install on top of it. The math was never going to work, and most of us were never shown why.
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